Ad network payment terms for app publishers
When AppLovin, Unity Ads, AdMob and the app stores pay, and how long your ad revenue waits before it reaches you.
When stores and ad networks pay publishers
Ad networks and stores pay monthly, on net terms. The “longest wait” is the time from a sale on the first day of the earning period to the payment date.
| Platform | Payment timing (observed) | Longest wait | Published policy |
|---|---|---|---|
| Apple App Store | About 33 days after the end of each Apple fiscal month (4–5 week months) | up to ~68 days | Official policy |
| Google Play | From the 15th of the following month | up to ~46 days | Official policy |
| AppLovin (MAX) | Net 15: previous month’s earnings paid on the 15th | up to ~46 days | Official policy |
| Google AdMob | Earnings finalised on the 3rd; payment issued around the 21st of the following month | up to ~52 days | Official policy |
| Unity Ads, ironSource, Tapjoy | Net 60: paid together around the 25th of the month ($100 minimum) | up to ~90 days | Official policy |
| Digital Turbine | Paid on the 1st, about 60 days after the earning month closes | up to ~95 days | Official policy |
| Chartboost | Paid on the 1st, about 60 days after the earning month closes | up to ~96 days | Official policy |
| BidMachine | Paid on the 2nd–4th, about 60 days after the earning month closes | up to ~96 days | Official policy |
| InMobi | Paid around the 8th–10th, about 70 days after the earning month closes | up to ~103 days | Official policy |
| Ogury | Paid around the 8th–10th, about 70 days after the earning month closes | up to ~110 days | Official policy |
| Liftoff (Vungle) | Monthly, on the 2nd–4th business day | varies | Official policy |
| Mintegral | Monthly around mid-month, sometimes split into several payments | varies | Official policy |
| Meta Audience Network | Around the 21st for the previous month (published policy) | up to ~52 days | Official policy |
| Pangle | Statement around the 8th working day; paid within 10 working days after you confirm it (published policy) | up to ~56 days | Official policy |
| Moloco | Invoice at month end; paid on your contract terms (published policy) | varies | Official policy |
| Paddle | Payout created on the 1st, sent by the 15th (published policy) | up to ~45 days | Official policy |
| Stripe | Rolling: 2 business days in the US, 3 in the EU/UK after the first 7 days (published policy) | days | Official policy |
| Xsolla and other platforms | Per your licensing, merchant or publisher agreement | varies | — |
Based on each platform’s published payment policy and the payouts we received on behalf of clients in April–October 2026. See the ad network payout schedule for upcoming dates. Terms can differ by account and agreement, and thresholds, holds and bank holidays can delay payment. Check your platform dashboard for your exact schedule.
- Published policy is what the platform states in its own documentation (linked above).
- Observed timing comes from payouts we received on behalf of clients in April–October 2026.
- Estimated future dates apply the observed pattern to coming months; weekends move to the next business day.
- Dates are when a payout is sent. It can take a few more business days to arrive in your bank, and thresholds, holds or missing tax and banking details can delay it.
Waiting on ad revenue? See how ad network receivables financing works.
Your ad revenue, without the net terms
For an ad-monetised or hybrid app, a month of ad revenue can sit with the network for six to thirteen weeks. That is cash you could be spending on user acquisition while your cohorts are still paying back.
ScalrX Capital is a receivables factoring company for apps and games. We buy what ad networks, mediation platforms, app stores and payment providers owe you, from any platform with verifiable payouts, and pay upfront in about three days: up to 95% of App Store and Google Play receivables, up to 150% of what ad networks owe you (terms apply). When the platform pays, the purchased receivables settle. There is no loan schedule, no equity and no SDK to install.
Don’t wait for the payout date.
We buy your store and ad-network receivables and pay you upfront in about 3 days. Pricing counts only the actual days until the platform pays.
Questions, answered
What does Net 15 or Net 60 mean for ad networks?
It is the number of days after the end of the earning period before the network pays. Net 15 on monthly earnings means the previous month is paid on the 15th; Net 60 means up to 60 days after the period closes.
Which ad network pays fastest?
Among the major platforms, AppLovin (Net 15) and Google Play (from the 15th) pay mid-following-month, AdMob around the 21st, and Unity Ads on Net 60 terms. Exact terms depend on your account.
Can I factor ad network receivables?
Yes. ScalrX Capital factors receivables from ad networks and mediation platforms such as AppLovin, Unity, ironSource, Mintegral, Meta Audience Network, AdMob, Liftoff and InMobi, alongside App Store and Google Play.
Is factoring ad revenue a loan?
No. We purchase the receivables the platform owes you under a factoring agreement; they settle when the platform pays. There are no fixed loan instalments.