What is UA financing?
UA (user acquisition) financing gives mobile app and game studios capital to spend on paid marketing now and repay it later from the revenue those users generate. Scalr provides it through receivables factoring against App Store, Google Play and ad-network payouts.
Is UA financing a loan?
No. At ScalrX Capital, UA financing is receivables factoring: we purchase the receivables your stores, ad networks and payment providers owe you, and they settle when the platforms pay out. No fixed installments, no equity, no personal guarantees.
How fast can I get UA funding?
After you share read-only access to your store and ad-network data and accept the terms, funds can be in your account in about three days.
How is the limit calculated?
Your limit is based on your current receivables, revenue run-rate and the upside in your marketing budget. It can cover large volumes and is reviewed as your revenue grows.
How do I repay?
Repayment follows your cohort payback curve: platforms pay out and the purchased receivables settle, so there are no fixed installments that fight your cash flow.
Who is Scalr UA financing for?
Mobile app and game developers from $30K monthly revenue, with about 2–3 months of revenue visible in their App Store Connect, Google Play Console or ad-network accounts, including teams that are too small for larger UA funds, that buy traffic in unusual geos, or that prefer not to spend their equity round on marketing.